Today, real estate website would lose popularity without integrating IDX. The popularity of IDX websites is increasing each day and more and more IDX integrated websites are coming out. But if you are wondering what IDX is and the benefits that make it very high in demand today? Find out below.
IDX means internet data exchange. With IDX, MLS listings are pulled out and displayed on the user website. This will allow people who are looking for properties in your website to conduct searches on MLS properties in certain areas. It helps to boost cooperation between realtors to facilitate the sale and purchase of real estate property.
If you own a real estate website and you integrate IDX on it, then you will enjoy the following benefits.
IDX helps to attract the attention of quality leads since relevant content associated with the properties potential customers are looking for are displayed. With the integration of IDX with real estate websites, potential buyers and sellers are provided with a user-friendly search feature like attractive property galleries and interactive map search. Sales can increase if the real estate website can give customers an easier time looking for their dream house on your website.
IDX integration can help capture lead. With IDX, what a user does on the website can be captured and so you have an idea of what he is looking for. The interests of your website user will be captured with your IDX integration. Once you know what the potential customer is looking for, he can receive email alerts when brand new listings are posted that satisfy his criteria.
The design of IDX is responsive and this means that the user can resize, hide, shrink, enlarge, or move it to any device or screen size. You can properly display real estate listings on your laptop, PC smartphone or tablet. This feature can easily capture the attention of potential leads since he is able to use any device for browsing.
IDX integration makes your real estate website search engine friendly. Being indexed for search engines can provide benefits and leads for your websites. Share buttons in your website will allow potential customers to share your listings in social media. With it, backlinks can be created and which helps to drive more organic traffic to your website.
Using IDX service providers or the MLS RETS Integration are the two types of MLS Integration you can use. Your ISC service provider will pull data feeds from user MLS providers and mitigate it to user websites. With MLS RETS integration, your website is directly connected to the MLS server and data is extracted directly to your website.
Don’t miss out on the benefits; integrate IDX on your real estate website today!